Where is ?
In the seven years since Avril Lavigne first sk8d into our hearts, Madonna has had three reinventions (and six faces), Britney has gone from innocent girl to shaved-head lunatic and back again while Christina Aguilera has been a genie, a dirty ho, a retro crooner and now a Lady Gaga clone. Yet Avril is still the same tie blazing, Hot Topic wearing "rebel" skate punk.
Some may see this as refreshing -- that an artist is comfortable sticking with the image and personae that made her famous int he first place. I mean, why do we call her P!nk if she's got blonde hair? Others may feel that Avril is simply being complacent -- too lazy to find a new hook, sound or style.
Well, for the people who fall into the latter category, this news is going to really annoy you, but if you're one of the "if it ain't broke" crowd, then get stoked because your faux-girlfriend is releasing a clothing line that embraces same vibe she's rocked for the last seven years.
The juniors' collection, named Abbey Dawn after Avril's childhood nickname, is filled with "a lot of hot pinks and blacks and stars and purple and zebra. Basically, everything I wear," Avril said of the line that will be exclusively sold at Kohl's and for which she shot the campaign yesterday.
But lest you think Avril is just slapping her name on a collection of neon colored sweats, let it be known that she was actively involved with the design from the word go. "I actually am the designer. I'm making sure that people in their 20s are going to wear it because it's going to be a sexy fit, not just, 'Oh, T-shirts and hoodies.' The hoodies are slimming. It's not a thick, bulky material."
While I may not be bowled over by anything I'm seeing here, I have to give Avril credit for actually making the line affordable for her fans -- cough --Lauren Conrad.
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